The Geek Way in Family Businesses: Moving from Intuition to Long-Term Sustainability Without Losing the Family Soul

WEEKLY EDITION • June 10, 2026

Family businesses often balance two powerful forces: the emotional bonds that sustain the enterprise and the governance structures needed to ensure long-term success. In this article, Leonardo Correa Rodríguez explores how Andrew McAfee’s concept of The Geek Way can help family enterprises professionalize decision-making, strengthen accountability, and foster constructive disagreement while preserving the values and relationships that define the family system.