This week, we are pleased to share a conversation with family enterprise advisors, Josh Baron and Rob Lachenauer, who are co-authors of the article “Do Most Family Businesses Really Fail by the Third Generation?” published in Harvard Business Review. In their conversation with host Jordan Rich, Josh and Rob provide commentary on their recent article that explores the original context of the “three-generation rule” and explains why this once widely accepted perception may not be true.

About the Contributors

Dr. Josh Baron is a cofounder and partner at BanyanGlobal Family Business Advisors and an adjunct professor at Columbia Business School. For the last decade, he has worked closely with families who own assets together, such as operating companies, family foundations, and family offices. He is co-author of Harvard Business Review’s Family Business Handbook. Josh can be reached at jbaron@banyan.global.

Rob Lachenauer is a cofounder and managing partner of BanyanGlobal. Rob is an expert in leadership, strategy, and governance for family businesses. He is co-author of Harvard Business Review’s Family Business Handbook. He can be reached at rlachenauer@banyan.global.

INTERVIEWER: Jordan Rich is celebrating a quarter century at one of America’s top legacy radio stations, interviewing thousands of celebrities, authors, actors and interesting personalities throughout his career. Jordan is co-owner of Chart Productions Inc, and also teaches voice-over acting. His main focus these days is in podcast creation and production, featuring conversations with the world’s most creative people.