Performance Evaluation as a Cornerstone of Professionalization in Family Businesses

WEEKLY EDITION • February 25, 2026

Performance evaluation in family enterprises is more than a human resources process—it is central to fairness, accountability, and leadership credibility. When applied consistently to both family and non-family executives, it strengthens governance and supports long-term continuity.

This article explores why structured, transparent evaluation systems are essential to professionalization and multigenerational success.