Building Constituencies through Generations

Boris Matijas interviews Ulrich Maybach, Director of Global Strategy for Maybach Icons of Luxury. Maybach discusses the history of alliances and cycles that the firm has had during its more than 150-year family business history.

This video material is courtesy of the Family Business Club, Esade Alumni.

About the contributor:

Boris Matijas is a journalist, writer and expert on training and information dissemination of content on family business research. He is a member of the Editorial Committee of The Practitioner, editor of In Family Business (IESE Business School), Family Business Tranformation (ESADE Business School) and contributor to the Family Business Chair (IESE Business School). Boris can be reached at [email protected].