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FFI Practitioner: September 10, 2025 cover

The Power of Narrative in Family Businesses: A Conversation with Jamie Yuenger and Betsy Sugahara

WEEKLY EDITION • September 10, 2025

FFI Practitioner is pleased to feature a podcast conversation with guests Jamie Yuenger from StoryKeep and Betsy Sugahara from Fairfield-Maxwell Ltd. They discuss the power of story and how it can have positive impacts on family businesses, including improved family dynamics and wider support of business decisions.

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The weekly FFI Practitioner provides thought-provoking analysis, trends and research affecting professionals in the family enterprise community. Written by and for professionals, each edition features practical, user-friendly content, and research on classic and emerging topics in the field across disciplines and around the world.

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